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*Data from Pew Research Center has found that 47% of Americans say dating is harder now than it was 10 years ago(15).
*Inflation also seems to have impacted how people choose to date, according to a Singles in America survey by The Harris Poll. Seven in 10 Americans are choosing more inexpensive activities, like hiking, instead of going out to eat at a restaurant-55% of people would host a first date at home and 44% are open to a virtual date[8].
*PR Newswire reports that 50% of online dating services users research their date before their first face-to-face encounter.
*According to the U.S. Census Bureau, nearly 47% of the U.S. population (just over 117 million people) are currently single[s],
*2023 data from Pew Research Center finds that 3 in 10 are single, and about half (51%) are open to either a committed relationship or casual dates.
*Over half of men (56%) are looking for either a committed relationship or casual dates, and less than half of women (44%) say the same thing(6].
*More than one of the people (38%) are more open to dating someone who is not their physical type and 28% are less concerned with dating someone that matches the expectations of others.
*Additionally, 63% are more concerned with emotional maturity than physical looks.
*Almost half of adults (49%) are focused on prioritizing their work/life balance and 13% are not interested in dating someone with a demanding job.
*A YouGov poll that surveyed 1,000 Americans found that 34% of respondents described their ideal relationship as something other than complete monogamy, with men and women under 45 being more likely than older adults to be interested in something other than complete monogamy
*Among 18 to 25-year-olds, 80% say that their self-care is a top priority when dating and 79% want their partners to feel the same, according to
*Tinder’s Future of Dating Report 2023.
*Additionally, 75% of young singles find someone more attractive if they are willing to work on their mental well-being.
*A cross-sectional study of 475 people over the age of 18 in 2020 found that those who used swipe-based dating apps experienced significantly higher rates of psychological distress, anxiety and depression.
*More Facts -A 2023 survey of over 1,000 Americans by BetterHelp found that nearly half of Americans (47%) feel stressed about their love lives and people who aren’t married are more likely to feel that stress than those who are. Additionally, 70% of Gen Z reported feeling
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